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The 20th edition of the fair was crowned by the participation of the world’s top circular economy association.
It was the first association to introduce the revolution of the circular economy, and it is today the most important authority in the field: we are talking about the Ellen MacArthur Foundation, a world leader in the mission to make the world a really circular place, not just geographically but rather economically. The Foundation showed up in Rimini to celebrate Ecomondo’s 20th birthday, confirming the event’s reputation as the most influential green economy fair in Italy.
The Foundation, established in 2010 in the UK, was represented by Ashima Sukhdev, Project Manager, who attended the conference “Circular Economy & Smart Cities: opportunities and outlook” on Wednesday, November 9th. Sukhdev also participated in the meeting “Cities as a driver for green economy” during the closing session of the Green Economy States General.
The Ellen MacArthur Foundation takes its name from its founder and president, Ellen MacArthur: after beating the world record for the circumnavigation of the globe in 2005, the British yachtswoman interrupted her sailing career at the age of only 33 to dedicate herself full time to the battle for the preservation of the environment.
This mission made her the “leader of the circular economy”, as she was called by Adam Bryant, Editorial Director of Live Journalism for the New York Times, during a live interview broadcast on the Facebook page of New York Times Science. Thanks to her experience at sea, where resources are as limited as the space where to keep one’s feet, the sailing champion became aware of the need to bring about a new development model.
The mission of the Ellen MacArthur Foundation is to bring the circular economy into the agenda of politics, industry, and academia: the Foundation gradually created a global partner network that can flaunt names such as Cisco, Google, H&M, Intesa Sanpaolo, Nike Inc., Philips, Renault, and Unilever.
Thanks to a team of expert analysts, the Foundation produces studies and surveys, and works to spread this economic and cultural revolution through collaborations with schools and universities among the highest ranked in the word. Ashima Sukhdev is a member of the Foundation’s Insight & Analysis team and was previously the coordinator of the study “Growth Within: a circular economy vision for a competitive Europe”.
For further information, visit the website of the Ellen MacArthur Foundation