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The event was realized by the Italian bank with Circularity Capital and Ellen MacArthur Foundation.
The first StartUp initiative dedicated to circular economy was recently presented in London, in the Hub branch of Intesa San Paolo. The initiative was meant to promote the circular economy, the economic model aimed at breaking the connection between development and exploitation of non-renewable natural resources, while contributing to the regeneration of the natural capital available.
The event was held by Intesa San Paolo, Circularity Capital, and the Ellen MacArthur Foundation in collaboration with the World Economic Forum. Its aim was to gather the most innovative circular economy startups in various fields, from finance to education: the financial community was presented with new investment opportunities which also help the development of emerging circular economy initiatives.
The gathering was opened by Maurizio Montagnese, Chief Innovation Officer at Intesa Sanpaolo, and Jocelyn Bleriot, Executive Officer of the Ellen MacArthur Foundation. The day went on with two round tables to discuss an investment campaign aimed at boosting the transition to the circular economy. The participants were company representatives, investors, and various experts involved and interested in circular economy phenomena.
The second part of the event was dedicated to the presentation of 10 “circular” startups among the most promising on the international scene, at the presence of Europe’s top circular economy players and investors.
“Our group believes innovation to be one of the main levers for the competitive development of client enterprises – said Intesa San Paolo Chief Innovation Officer – We are ready to take up the challenge of the transition to circular economy, to give the global economy an innovative direction. As the world’s first banking group to become a Global Partner of the Ellen Mac Arthur Foundation, we follow closely the major trends that seem likely to change our economy and our society in a near future”.
The ten startups
Agroils, a producer of biofuels, biomaterials, and pharmaceutical molecules from no-food cultures
Bid to Trip, the first auction website that allows to win unsold luxury trips all over the world
Desolenator, solar energy to purify any kind of water, including sea water
ECOR, a strong, versatile, and sustainable alternative to materials such as wood, plywood, aluminum, and plastic
Nimber, a platform to allow the interaction of people who need to ship something somewhere and people who are traveling that way
Open Desk, a DIY furniture design application
OSVehicle, the first platform of open source vehicle hardware
Personal Factory, customized manufacturing of cement-like materials for constructions, in less than 6 sq m
Provenance, an app that allows companies to prove the traceability and transparency of their distribution chain
Stuffstr, an app that shows you places where you can reuse or recycle your stuff
For further information, visit the website of the StartUp Initiative